Portfolio Spotlight: PT Graphics Brand & Website Redesign
Arrowhead Design Group is proud to showcase the complete brand overhaul for PT Graphics, a service-based print and design company in Boiling Springs, SC. As a division of Palmetto Twist, a well-known and successful retail brand, PT Graphics needed an identity that could stand strong on its own while still aligning with the quality and energy of its parent company.
This project included a full logo redesign, a new website with SEO-optimized content, and custom photography and videography—all working together to create a polished, professional brand system built for growth.
The Logo Redesign
The previous PT Graphics logo featured literal icons to represent its services—a common approach, but not ideal for long-term brand flexibility or recognition. We worked closely with the team to completely reimagine the logo into something clean, professional, and scalable, while still maintaining the energy and personality their brand is known for.
-
A simplified design with bold, modern typography
-
Built for versatility across digital, print, and apparel
-
Focused on service-first identity, not icons
The Website: Built with Strategy
The former PT Graphics website lacked structure, clarity, and meaningful SEO content. We developed a new sitemap and content strategy from the ground up, writing every word to ensure the site was both informative and search-friendly.
-
Clear explanations of each service offered
-
Optimized content to boost search engine visibility
-
Intuitive navigation and strategic calls-to-action
-
Built on WordPress for flexibility and scalability
You can view the new website here: ptgraphicssc.com
Custom Visuals: Photo & Video
Everything you see on the site—from staff headshots to behind-the-scenes footage—was captured by our in-house photo and video team. These visuals bring PT Graphics’ story to life and give the brand an authentic, professional look that matches the quality of their work.
Why It Matters:
This wasn’t just a new logo or a better website—it was a full transformation. With a redefined brand identity, improved messaging, and high-quality visuals, PT Graphics now has a platform that truly reflects the services and standards they deliver every day.
Ready to elevate your brand? Reach out to us at info@arrowheaddesigngroup.com to start your transformation.
