Sherman College of Chiropractic Website Redesign
Project Overview: A New Foundation for Engagement
Arrowhead Design Group partnered with Sherman College of Chiropractic to execute a massive, 100+ page website redesign. The main goal was a complete overhaul to make the site easier to use—streamlining navigation, improving content clarity, and driving deeper engagement to support the college’s admissions goals.
What We Did:
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Comprehensive visual and architectural updates across the entire 100+ page site.
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Focused on making the site easy to use on any device (mobile, tablet, and desktop).
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Ensured critical information (like admissions and tuition) was easy for prospective students to find and read.
The Results: Metrics That Matter (User Engagement)
Our redesign achieved significant, measurable lifts in key engagement and visibility metrics. This proves the value of investing in a well-designed website that focuses on the user experience:
| Metric | Improvement | What This Means |
| Prerequisites Page Time | +92% | Qualified leads are engaging much deeper with admission requirements. |
| Page Scrolls | +53% | Users are reading further down the page rather than bouncing. |
| Desktop Active Users | +51% | Significantly expanded the user base on the primary device for submitting online applications. |
| Direct New Users | +68% | Massive lift in brand visibility and direct traffic. |
| Tuition Page Time | +16% | Students are spending more time considering the financial commitment. |
| Mobile Time on Site | +13% | The improved mobile design is successfully retaining users longer. |
| Video Starts | +25% | Rich media content is capturing more user attention. |
How We Achieved Success
The impressive gains were achieved through strategic website improvements, including:
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Prioritizing the Admissions Funnel: By making key pages (like Prerequisites) easier to navigate and read, we immediately retained and engaged high-value prospective students, leading to the dramatic +92% time-on-page increase.
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Excellence on Every Device: A dedicated focus on making the site flawless on mobile and desktop ensured a great experience, directly contributing to the +51% Active Users and +13% Mobile Time on Site increases.
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Clearer Content Hierarchy: The design addressed user fatigue by breaking down dense information, resulting in the +53% increase in Page Scrolls as users could digest content more effectively.
Ready to achieve these kinds of results with your next website project? We specialize in turning data into design success. Contact Arrowhead Design Group today to discuss your website redesign goals!
