South Carolina Peach Festival Branding & Marketing Campaign

Client: SC Peach Festival
Industry: Event Marketing
Services: Marketing Campaign, Social Media, Logo Design, Illustration

Arrowhead Design Group is proud to partner with one of South Carolina’s most beloved summer traditions—the South Carolina Peach Festival—to deliver a full-scale brand refresh and marketing campaign for 2025!

This iconic festival has deep roots in the Gaffney community, and it was important to us to honor its legacy while giving it a fresh, modern look. From updating the logo to building a full suite of promotional materials, we helped elevate the festival’s visual presence while keeping it fun, welcoming, and distinctly Southern.

The Brand Refresh

We updated the SC Peach Festival logo with a cleaner, more versatile design that works beautifully across formats. In addition to refining the original logo, we also created a text-only variation—perfect for digital and print applications where space or clarity matters most.

• Clean, Flexible Logo Design

• Typography-Only Variant for Versatility

• Bright, Summery Color Palette That Pops

The Marketing Materials

To ensure this year’s festival had a strong presence across all channels, we created a wide range of print and digital deliverables:

• Social Media Campaigns

• Event Poster Design

• Rack Cards with Schedule Highlights

• Billboards & Outdoor Advertising

Each piece was crafted to feel cohesive, energetic, and festive—capturing the spirit of the SC Peach Festival while helping draw more attendees than ever.

Website Launch

We also designed and launched a brand-new website to house festival details, schedules, vendor info, ticketing, and more. While we’ll dive deeper into the site in a future spotlight, it was a key part of this full-scope project and a major step in modernizing the festival’s digital presence.
Visit the new site here: southcarolinapeachfest.com

Proud Sponsor of the 2025 Festival

Arrowhead Design Group is also a 2025 SC Peach Festival sponsor, and we’re honored to support this incredible event in more ways than one. From design to digital to local pride—we’re all in.

Ready to take your event branding to the next level?
📩 Reach out to us at info@arrowheaddesigngroup.com to get started!