I’m Lanie Whitaker Carter, President & Founder of Arrowhead Design Group based out of Spartanburg, SC. Voted Small Business of the Year in 2020 by OneSpartanburg, Top 25 Agencies in SC by Clutch.co in 2021, International Web Excellence Award in 2022, and Top Full Service Digital Agency in SC by Clutch.co again in 2023… I’m proud to have built a consistent and reliable choice for companies nation wide looking to engage with their audience at Arrowhead Design Group.

Prior to owning Arrowhead Design Group, I began my career at tech startup, Wodify in Cherry Hill, NJ where I was a graphic designer and lead photographer for professional CrossFit team, the Philly Founders. From there, curiosity of other avenues of marketing led me to Three Dog Ink Publications in Nags Head, NC as their graphic designer and web developer.

From there, my entrepreneurial endeavors have lead me to achieve the following:

• Former Owner of Burg® Apparel (Founded in 2016 and Sold to Art Lounge in the fall of 2023)
• Spartanburg Soup Kitchen Board Member 2020-2024 + voted Chairperson in 2023 to serve until December 2024.
• 2019 SYP Young Professional in Communications
• 2020 Leadership Spartanburg Graduate
• 2021 USC Upstate Young Alumni Achievement Award
• 2022 Co-Owner of Graveyard Outfitters (A brand advocating for Registered Nurses), and Co-Owner of 1950 & Co. Investments (An Upstate SC Real Estate Investment Group)
• 2023 Founding Member of the Inaugural Spartanburg Cocktail Masters Event

Connect with me and we will get to work 👊

As the Production Manager at Arrowhead, Kris is our go to for capturing compelling visual stories through both photo and video. Not only is he a key member of the team, but he is also instrumental in bringing innovative ideas to life and produces top-notch content. In fact, Kris’s talent with a camera earned him the Video Award for Arrowhead’s Pinnacle Partnership Promo video.

But Kris isn’t all work and no play. In his spare time, he indulges in other creative endeavors like writing, drawing, and painting. He also loves to watch movies and listen to music, particularly those that celebrate different cultures. Kris is passionate about seeing people embrace their own cultures, just as he embraces his own.

As a Spartanburg local, Davis is proud of where he’s from. He majored in Computer Programming and Database Management at Spartanburg Community College and studied UX Design at Clemson University. While playing the role of a website designer at Arrowhead, he also plays a critical role in running our Burg Apparel storefront on the Mary Black Rail Trail. In fact, he helped turn the old hair salon building into a retro local apparel shop. But he wasn’t completely out of his element.

Along with website design, Davis enjoys hunting for antiques to restore and going to estate sales. In his free time, he loves to volunteer at his aunt’s dog rescue in North Carolina. He has an Australian cattle dog and a black lab at home and enjoys helping other dogs find loving homes.

As a USC Upstate graduate and Arrowhead’s newest addition, Will is already proving his skill in visual design, illustration and layouts on the Arrowhead Design team. He is grateful to have the opportunity to have a professional career in his hometown of Spartanburg doing what he loves – creating.