I’m Lanie Whitaker Carter, President & Founder of Arrowhead Design Group based out of Spartanburg, SC. Voted Small Business of the Year in 2020 by OneSpartanburg Inc., I’m proud to have built a consistent and reliable choice for companies nation wide looking to engage with their audience at Arrowhead Design Group.

Prior to owning Arrowhead Design Group, I began my career at tech startup, Wodify in Cherry Hill, NJ where I was a graphic designer and lead photographer for professional CrossFit team, the Philly Founders. From there, curiosity of other avenues of marketing led me to Three Dog Ink Publications in Nags Head, NC as their graphic designer and web developer.

From there, my entrepreneurial endeavors have lead me to achieve the following:

• 2016 Founded Arrowhead Design Group
• 2016 Founded Burg® Apparel (Sold to Art Lounge in the fall of 2023)
• 2019 SYP Young Professional in Communications Award
• 2020-2024 Spartanburg Soup Kitchen Board Member
• 2020 Leadership Spartanburg Full Scholarship Graduate
• 2021 USC Upstate Young Alumni Achievement Award
• 2022 Co-Owner of 1950 & Co. Investments
• 2023 Founding Member of the Inaugural Spartanburg Cocktail Masters Event
• 2024-Current PowerUp Spartanburg Business Owner

Connect with me and we will get to work 👊

As the Production Manager at Arrowhead, Kris is our go to for capturing compelling visual stories through both photo and video. Not only is he a key member of the team, but he is also instrumental in bringing innovative ideas to life and produces top-notch content. In fact, Kris’s talent with a camera earned him the Video Award for Arrowhead’s Pinnacle Partnership Promo video.

But Kris isn’t all work and no play. In his spare time, he indulges in other creative endeavors like writing, drawing, and painting. He also loves to watch movies and listen to music, particularly those that celebrate different cultures. Kris is passionate about seeing people embrace their own cultures, just as he embraces his own.

As a Spartanburg local, Davis takes pride in his roots. He studied Computer Programming and Database Management at Spartanburg Community College and UX Design at Clemson University. Since joining Arrowhead in 2022, Davis has designed and managed websites for clients like Spartan Waste, LEL Critical, Unity Bay, and Foam Insulation Company.

In addition to website design, Davis enjoys restoring mid-century modern antiques and searching for vintage treasures at estate sales. In his free time, he volunteers at his aunt’s dog rescue in North Carolina.

As a USC Upstate graduate and Arrowhead’s newest addition, Will is already proving his skill in visual design, illustration and layouts on the Arrowhead Design team. He is grateful to have the opportunity to have a professional career in his hometown of Spartanburg doing what he loves – creating.