Team | Arrowhead Design Group

OUR SQUAD

PRESIDENT, FOUNDER

Lanie W. Carter

I’m Lanie Whitaker Carter, President & Founder of Arrowhead Design Group based out of Spartanburg, SC. Voted Small Business of the Year in 2020 by OneSpartanburg Inc., I’m proud to have built a consistent and reliable choice for companies nation wide looking to engage with their audience at Arrowhead Design Group.

Prior to owning Arrowhead Design Group, I began my career at tech startup, Wodify in Cherry Hill, NJ where I was a graphic designer and lead photographer for professional CrossFit team, the Philly Founders. From there, curiosity of other avenues of marketing led me to Three Dog Ink Publications in Nags Head, NC as their graphic designer and web developer.

From there, my entrepreneurial endeavors have lead me to achieve the following:

2016 Founded Arrowhead Design Group
2016 Founded Burg® Apparel (Sold to Art Lounge in the fall of 2023)
2019 SYP Young Professional in Communications Award
2020-2024 Spartanburg Soup Kitchen Board Member
2020 Leadership Spartanburg Full Scholarship Graduate
2021 USC Upstate Young Alumni Achievement Award
2022 Co-Owner of 1950 & Co. Investments
2023 Founding Member of the Inaugural Spartanburg Cocktail Masters Event
2024-Current PowerUp Spartanburg Business Owner

Connect with me and we will get to work 👊

Production Manager

Kris Bridgeforth

As Production Manager at Arrowhead, Kris brings creativity and innovation to life. Born and raised in a big city in Indiana, Kris now calls Spartanburg home...

As Production Manager at Arrowhead, Kris brings creativity and innovation to life. Born and raised in a big city in Indiana, Kris now calls Spartanburg home, drawn to its small-town feel and sense of community.

Kris has a knack for pushing creative boundaries, earning back-to-back Web Excellence Awards for his video work. Outside the office, he’s always creating—whether it’s writing, drawing, painting, or diving into music. When he’s not working on his next big idea, you’ll probably find him meditating or just kicking back to recharge.

For Kris, creativity is all about staying curious, embracing challenges, and finding inspiration everywhere.

Lead Web Designer

Davis Hall

As a Spartanburg local, Davis takes pride in his roots. He studied Computer Programming and Database Management at Spartanburg Community College and UX Design at Clemson University...

As a Spartanburg local, Davis takes pride in his roots. He studied Computer Programming and Database Management at Spartanburg Community College and UX Design at Clemson University. Since joining Arrowhead in 2022, Davis has designed and managed websites for clients like Spartan Waste, LEL Critical, Unity Bay, and Foam Insulation Company.

In addition to website design, Davis enjoys restoring mid-century modern antiques and searching for vintage treasures at estate sales. In his free time, he volunteers at his aunt’s dog rescue in North Carolina.

Graphic Designer & Illustrator

Will Mathis

Born and raised in Spartanburg, Will Mathis has always had a passion for creativity and design...

Born and raised in Spartanburg, Will Mathis has always had a passion for creativity and design. After graduating from USC Upstate, he joined Arrowhead Design Group in 2023, bringing his expertise in logo design, illustration, and social media to the team.

Now living in Atlanta with his wife, Will works remotely for Arrowhead while embracing the city’s energy and creative scene. He got married in 2025 and continues to find inspiration in coffee shops, movies, and concerts. His love for storytelling and visual communication fuels his work, and he’s excited to use his creativity to help brands make a lasting impact.

Web Designer

Owen Fulcher

As the newest member of Arrowhead, Owen brings a fresh perspective and a love for building websites. Starting his journey in marketing automation and email campaigns...

As the newest member of Arrowhead, Owen brings a fresh perspective and a love for building websites. Starting his journey in marketing automation and email campaigns, he discovered his passion for web design and hasn’t looked back. Before joining Arrowhead, he worked as a freelance web developer, refining his skills and tackling a variety of projects.

Owen’s interest in mid-century architecture and modern art influences his design approach, adding a unique touch to his work. Outside of the office, you’ll find him biking around town, playing his guitar, or relaxing with his wife Delaney and their two cats.