A Bee Nice Co. Logo Redesign

Client: A Bee Nice Co.
Industry: Apparel Company
Services: Custom Illustration, Logo Design, Branding

At Arrowhead Design Group, we believe good design should make you feel something—and this one radiates warmth. We’re excited to share our brand refresh for A Bee Nice Co., an apparel brand built around kindness, inclusion, and a simple but powerful message:
“We’re glad you’re here.”

Project Overview:

Originally centered around a charming bumblebee logo, A Bee Nice Co. wanted to evolve. Together, we reimagined the brand to create a cleaner, more versatile identity—one that honors its roots without relying on literal representation. The result? A logo that feels just as heartfelt but with a modern, elevated edge.

✏️ The Design Direction: Subtle Nostalgia, Strong Identity

Instead of featuring a bee, the new logo gives a subtle nod to the original concept with a honeycomb shapeholder—a simple, geometric frame that hints at the past while making space for something new. Within that shape, we shifted focus to the word “NICE,” giving it bold visual weight and balance to reflect what the brand stands for most: positivity, community, and being unapologetically kind.

• Honeycomb Iconography: A clean, abstract reference that connects back to the brand’s beginnings without being too literal.

• Typography-First: The custom wordmark puts NICE front and center—clear, confident, and easy to read across all platforms.

• Versatility Across Apparel: Whether it’s on a hoodie, a hangtag, or a sticker, this logo feels right at home. It’s designed to wear well and mean more.

Why This Redesign Matters:

For brands rooted in emotion and message-driven products, identity is everything. Here’s how this redesign supports A Bee Nice Co.’s growth:

• Tells a Cohesive Story: The logo bridges the brand’s origins with its future direction—without needing to explain.

• Expands Audience Appeal: By removing the bee imagery, the brand opens itself to a wider audience while still staying true to its vibe.

• Increases Flexibility: This simplified identity works across print, web, packaging, and merch—helping the team build a recognizable, scalable presence.

Final Thoughts:

Designing for a brand like A Bee Nice Co. is about more than aesthetics. It’s about capturing the heart behind the message and creating something that reflects it visually, simply, and beautifully. We’re glad we’re here to help tell that story.

Ready to refresh your brand? Email us at info@arrowheaddesigngroup.com to get started.