Anchoring Within — Website Design & Branding Refresh
Project Overview
Anchoring Within is an inclusive family counseling practice based in Spartanburg, SC. In partnership with their team, we crafted a vibrant, user-friendly website and logo refresh to better reflect their affirming, welcoming mission—just in time for Pride Month.
Key Features
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Colorful, Aspirational Design
Brighter, uplifting color palette and imagery that speaks to inclusivity, warmth, and emotional safety. -
Improved Navigation & Structure
Clear page hierarchy, intuitive menu organization, and thoughtful calls-to-action direct visitors straight to what they need—whether meeting the therapists, exploring services, or booking a session. -
In-Depth Service Descriptions
Expanded and clarified content on counseling offerings—individual, couple, and family therapy, LGBTQ+ affirming care—helping prospective clients quickly understand how Anchoring Within supports them. -
Logo Refresh & Brand Cohesion
Updated logo mark and typography with gentle curves and friendly tones, enhancing visual appeal and reinforcing consistency across web and print materials. -
Responsive, Accessible Build
Fully responsive across devices with improved load times and accessible design elements, ensuring usability for all visitors. -
Engagement & Conversion Tools
Prominent “Book a Session” and “Contact Us” buttons, embedded contact form, and integrated social links making it easy to connect.
Results
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Aligned Brand Identity: A cohesive look and feel in line with Anchoring Within’s compassionate, inclusive approach.
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Enhanced User Experience: Navigable site structure and robust content that builds trust with clients.
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Built for Growth: Easy-to-manage CMS layout that supports future updates and audience engagement.
