Logo Design Spotlight: Spartanburg Charcuterie Co. & Provisions
Spartanburg Charcuterie Co. & Provisions is known for beautifully crafted charcuterie boards, but their original logo didn’t reflect the quality of their work. Created using AI, the logo was cluttered, hard to read, and unusable in many real-world applications like signage, packaging, or apparel.
They came to Arrowhead Design Group looking for a professional logo redesign—something custom, timeless, and truly representative of their business.
Why the Old Logo Didn’t Work
- AI-generated design with no brand connection
- Poor readability at small sizes
- Too detailed for embroidery, printing, or digital use
- Inconsistent visual impact across platforms
Sound familiar? Many small businesses start with a quick logo—but grow out of it fast.
How We Elevated the Brand
Our goal was to create a clean, professional logo that was both functional and beautiful—just like the boards they serve.
Key design choices:
- A custom cheese dome and cutting board icon to represent their craft
- A floral accent to highlight the pride and artistry they put into every board
- A warm, earthy color palette inspired by real charcuterie textures—wood grain, fresh herbs, and natural ingredients
- Refined typography for clarity and elegance across all brand materials
The final result is a versatile logo system that works seamlessly on everything—from engraved boards to product tags, signage, social media, and beyond.
What a Professional Logo Can Do for Your Business
If you’re a small business owner still using a DIY or AI logo, here’s why it might be time for an upgrade:
- Build brand trust with a polished, consistent look
- Improve recognition across digital and physical spaces
- Save time and cost when producing signage, merchandise, and marketing
- Gain a logo that scales easily for social media, packaging, apparel, and more
We’ve helped dozens of businesses in Spartanburg and beyond create brand identities that grow with them—and we’d love to help you do the same.
Looking for a Custom Logo for Your Small Business?
We specialize in logo design and brand development for small businesses who are ready to elevate their image. Whether you’re just getting started or need to refresh your current brand, our team creates logos that are strategic, handcrafted, and built to last.
- Based in Spartanburg, SC
- All logos designed from scratch—no templates, ever
- Contact us at info@arrowheaddesigngroup.com
