Unity Bay Branding & Website Design
Arrowhead Design Group had the honor of spearheading the complete brand overhaul for Unity Bay, formerly known as Berkeley Citizens, located in Moncks Corner, SC. Entrusting us with this transformative project, Unity Bay sought to redefine its identity and establish a vibrant, cohesive brand that resonates with its mission and community.
From renaming the non-profit to designing the new branding visuals, our team at Arrowhead embarked on a journey to encapsulate the essence of Unity Bay’s values and geographic significance. Drawing inspiration from the coastal charm of Moncks Corner and its proximity to the ocean, we crafted a brand identity characterized by bright, uplifting colors and imagery.
At the heart of the new branding lies a sailboat gracefully navigating the waters, symbolizing unity, resilience, and progress. This iconic imagery not only reflects the organization’s commitment to community empowerment but also serves as a visual representation of its geographical roots and aspirations.
The new website serves as the digital anchor of Unity Bay’s reimagined brand, seamlessly integrating the thematic elements of waves and the ocean to create a cohesive and immersive online experience. From intuitive navigation to engaging visuals, every aspect of the website is meticulously designed to reflect the organization’s mission, values, and commitment to serving the community.
Through close collaboration and creative ingenuity, Arrowhead Design Group has brought Unity Bay’s vision to life, providing a fresh, dynamic brand identity and an inviting digital platform that embodies the spirit of unity, growth, and community empowerment.
