• Beverage Packaging

Custom Can Design for Holliday Brewing Piña Colada Hard Seltzer

Created a high-visibility retail package for a new product launch, balancing tropical flavor cues with the brewery’s established identity.

The Challenge

The hard seltzer market is crowded with minimalist, white-label designs. Holliday Brewing needed a look for their new Piña Colada seltzer that actually looked like it tasted—vibrant and tropical—without losing the “craft” feel of their primary beer line. They needed a design that would pop in a retail cooler and be immediately identifiable as a Piña Colada flavor from several feet away.

The Solution

We moved away from the “skinny white can” trend to create a flavor-forward design. Using custom illustrations and a bold, tropical color palette, we ensured the Piña Colada profile was the hero of the package. We anchored the design with the core Holliday Brewing branding to maintain trust with their existing fanbase while giving this specific product enough personality to compete on a crowded shelf.

Making the Seltzer Stand Out in a Saturated Market

Holliday Brewing in Inman, SC, is known for being innovative with their flavors, and their Piña Colada Hard Seltzer was no exception. For this project, we focused on “flavor-first” design—making sure the visual matched the liquid inside. In a market where every seltzer looks the same, we wanted something that felt like a tropical getaway.

  • High-Visibility Visuals: We used a vibrant color palette and custom graphics to ensure the can stands out in a cooler. By ditching the minimalist look for something more illustrative, the flavor is immediately clear to the consumer.
  • Brand Continuity: Even with the new tropical look, we kept the Holliday Brewing logo prominent. This ensures that fans of their craft beer can easily find and trust the new seltzer line.
  • Retail-Ready Layout: We designed the typography and icons to be legible at a distance, which is critical for impulse buys in a retail environment.

The final can is a functional marketing tool that helps Holliday Brewing expand their reach beyond traditional craft beer drinkers. By focusing on shelf-pop and clear flavor cues, we’ve given them a package that works just as hard as the product inside to drive sales.

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