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Helping Safeguard Safety Shoes Put Their Best Foot Forward

The Arrowhead Squad embarked on a transformative journey with Safeguard Safety Shoes, a vital provider of safety footwear in Spartanburg County. Understanding the importance of safety shoes across various industries, we aimed to not only enhance Safeguard’s visual identity but also emphasize the critical role of safety footwear in workplace protection.

Project Scope:

  • Logo Redesign: We reimagined Safeguard’s logo, integrating their Spartan symbol with a boot, symbolizing strength and protection. This redesign was one of our most notable transformations, capturing attention and reinforcing Safeguard’s commitment to safety.
  • Product Emphasis: Highlighting Safeguard’s extensive range of safety footwear, including Steel Toe, Composite Toe, Electrical Hazard, and Slip-Resistant shoes, as well as standard work boots and protective dress shoes. We emphasized the importance of meeting industry safety standards and prioritizing comfort and functionality.
  • Brand Showcase: Leveraging well-known brands like Carhartt, Ariat, Keen, Wolverine, Timberland, and more, we showcased Safeguard’s diverse selection of quality footwear options.

The redesign not only modernized Safeguard’s visual identity but also communicated their dedication to safety and style. The incorporation of the boot into the Spartan logo symbolized strength and protection, resonating with customers and making a lasting impression.

Safeguard Safety Shoes’ brand revamp by The Arrowhead Squad stands as a testament to the importance of safety footwear. By combining functionality with style and reinforcing Safeguard’s commitment to protection, the redesigned logo and product showcase elevate their presence in Spartanburg County and beyond.

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Arrowhead Design Group
1855 E Main St.
Suite 14-154
Spartanburg, SC 29307

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